Description :

Successful craft business owner fiona pullen owner of the sewing directory explains how to turn a pastime skill and talent into a fulfilling and rewarding commercial success anyone wanting to turn their hobby craft or art skills into a successful business should read this clear accessible and thorough guide. A complete must read guide for anyone wanting to turn their hobby craft or art skills into a successful business covering everything you ever wanted to know fiona gives clear simple advice on the importance of identifying markets focusing on a usp assessing the competition making sure the price is right and setting goals. Making and marketing a successful creative business author moy mackay a complete must read guide for anyone wanting to turn their hobby craft or art skills into a successful business covering everything you ever wanted to know fiona gives clear simple advice on the importance of identifying markets focusing on a usp assessing the . A complete must read guide for anyone wanting to turn their hobby craft or art skills into a successful business covering everything you ever wanted to know fiona gives clear simple advice on the importance of identifying markets focusing on a usp assessing the competition making sure the price is right and setting goals