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Whether youre chopping down a tree or figuring out how to write a marketing plan the steps you take ahead of time are crucial to your marketing success in this article our marketing plan discussion will focus mostly on the digital marketing aspect but the strategies and concepts can be expanded to encompass your entire marketing department. A marketing plan is a report that outlines your marketing strategy for the coming year quarter or month typically a marketing plan includes an overview of your businesss marketing and advertising goals a description of your businesss current marketing position. As you can see theres a lot that goes into creating a successful marketing plan the good news is that you dont have to get it 100 right the first time your plan should be a living changing document rather than absolute rules set in stone regularly evaluate your performance and make adjustments to your strategy. A proper marketing plan is essentially a road map for your future success suggested read how to write a startup business plan document in this article you will learn how to create a successful marketing plan for your small business for a financial year